Day 1 — Myeongdong & duty free
Morning: Arrive and check in
Afternoon: Myeongdong — K-beauty flagship stores and cosmetics deals
Evening: Lotte Duty Free & Shinsegae Department Store
Night: Myeongdong street food break
Tip: bring your passport — duty free and tax refunds require it.
Day 2 — Dongdaemun fashion
Morning: Dongdaemun Design Plaza (DDP)
Afternoon: Dongdaemun shopping malls — Migliore, Hello apM, Doota
Evening: Late-night wholesale fashion shopping
Tip: many Dongdaemun malls open late into the night.
Day 3 — Hongdae & Ewha
Morning: Hongdae street shopping — trendy young fashion and accessories
Afternoon: Ewha Womans University street — affordable fashion
Evening: Café hopping and indie design shops
Tip: this area is best for budget-friendly trend shopping.
Day 4 — Gangnam & Seongsu
Morning: Garosu-gil — designer boutiques and concept stores
Afternoon: Seongsu-dong — local Korean brands and pop-up stores
Evening: COEX Mall or Starfield
Tip: Seongsu is where Korea's newest brands launch.
Day 5 — The Hyundai Seoul & departure
Morning: The Hyundai Seoul — premium department store shopping
Afternoon: Final souvenir and snack shopping
Evening: Tax refund at the airport, then departure
What to buy in Korea
K-beauty skincare and cosmetics
Korean fashion and accessories
K-Pop albums and merchandise
Korean snacks and instant ramyeon
Traditional crafts and ceramics
Ginseng, tea and health products