CREATE YOUR OWN K-BEAUTY IN SEOUL

K-Beauty in Seoul is no longer just about shopping for famous skincare and makeup products.

Visitors can now experience personalized beauty services that analyze their skin tone, skin condition, and individual preferences — and then create cosmetics specifically for them.

From custom-matched foundation and lipstick to AI skin analysis and freshly formulated skincare, Seoul offers a new way to experience Korean beauty: products made for you.

At selected locations, international visitors can receive professional consultation, watch their personalized cosmetics being prepared, and take the finished product home as a unique K-Beauty souvenir.

This guide explains where to go, what you can create, how the experience works, how much it costs, how long it takes, whether English is available, how to reserve, and how to get there.

QUICK SUMMARY

AMORE Seongsu currently offers custom foundation and lip-color services based on skin-tone analysis, plus a bespoke essence formulated using AI skin analysis. Its current bespoke platform advertises 205 foundation options, 175 lip colors and 920 essence formulations.

AMORE SEONGSU — CREATE COSMETICS MADE FOR YOU

At Amore Seongsu, visitors can experience one of Seoul’s most advanced personalized K-Beauty services.

Instead of simply choosing a foundation or lipstick from a shelf, your individual skin tone is analyzed and a color is selected specifically for you. The customized product is then prepared on site.

The current HERA Custom Match system offers 205 foundation shades and 175 lip colors, while CustomMe Bespoke Essence uses AI skin analysis to select from 920 possible formulations.

WHAT CAN YOU EXPERIENCE?

HERA CUSTOM MATCH — FOUNDATION

Your skin tone is analyzed using specialized technology. After consultation, you select the shade and finish that best suit your skin.

Your personalized foundation is then prepared for you.

HERA CUSTOM MATCH — LIP COLOR

Your coloring and preferences are considered to help find a lip shade suited to you. The selected color is produced as your personalized lip product.

CUSTOMME BESPOKE ESSENCE

This is the skincare-focused experience.

AI skin analysis evaluates your skin condition and concerns. A personalized skincare formula is then selected from 920 possible combinations and formulated on site specifically for your skin.

HOW THE EXPERIENCE WORKS

1. 1

   STEP 1 — Reservation — Reserve your desired service in advance. Reservations are specifically recommended for the custom foundation and lipstick experiences.

2. 2

   STEP 2 — Consultation & Analysis — A beauty consultant analyzes your skin tone or skin condition depending on the service selected.

3. 3

   STEP 3 — Choose Your Formula or Color — For makeup, you choose the most suitable foundation or lip shade. For skincare, AI analysis helps determine the personalized essence formulation.

4. 4

   STEP 4 — YOUR PRODUCT IS CREATED — The customized cosmetic is prepared on site.

5. 5

   STEP 5 — TAKE YOUR K-BEAUTY HOME — You leave with a personalized Korean beauty product made specifically for you.

That makes this experience particularly interesting for travelers: the souvenir is something created around your own skin or color rather than an ordinary product bought from a store.

HOW MUCH TIME SHOULD YOU ALLOW?

For one personalized service, allow approximately 45–60+ minutes, including consultation, analysis and product preparation.

If you also want to explore AMORE SEONGSU, test products and shop, allow 1½–2 hours overall. These are planning estimates rather than an official guaranteed service duration.

LOCATION & TRANSPORTATION

ASK KOREA TIP

If you want to choose only one personalized K-Beauty experience in Seoul, this is ASK KOREA's current first choice.

It combines skin analysis + customized cosmetics + an impressive K-Beauty flagship environment, and Seongsu itself is one of Seoul’s strongest areas for beauty, fashion, cafés and pop-ups.

You can easily make this part of a half-day Seongsu itinerary.

LANEIGE MYEONGDONG — CREATE YOUR OWN K-BEAUTY SOUVENIR

Myeongdong is one of Seoul’s easiest places to combine K-Beauty shopping with a personalized beauty experience.

LANEIGE offers bespoke services that go beyond choosing a ready-made product from a shelf. Depending on the service currently available, visitors can experience personalized makeup or skincare and leave with a product customized to their own preferences.

One of the most distinctive current experiences is the LANEIGE Bespoke Lip Sleeping Mask Swirl.

MAKE YOUR OWN LIP SLEEPING MASK

Instead of choosing one standard scent, visitors select two favorite scents from 10 available options.

LANEIGE combines them into one personalized Lip Sleeping Mask Swirl.

There are 45 possible scent combinations, and the product is prepared on the spot.

HOW THE EXPERIENCE WORKS

1. 1

   STEP 1 — EXPLORE THE SCENTS — Test the 10 available scent options.

2. 2

   STEP 2 — CHOOSE TWO — Select your two favorite scents.

3. 3

   STEP 3 — CREATE YOUR COMBINATION — Your selections form one of 45 possible combinations.

4. 4

   STEP 4 — WATCH IT BE MADE — LANEIGE swirls the two selected scents together on the spot to create your made-to-order Lip Sleeping Mask.

5. 5

   STEP 5 — TAKE IT HOME — The finished 20g product comes with special bespoke packaging, making it an excellent personalized K-Beauty souvenir.

LOCATION & TRANSPORTATION

LANEIGE Seoul — Bespoke Lip Sleeping Mask Swirl

ASK KOREA TIP

This is a particularly good experience for travelers who do not want to spend one or two hours in a beauty class.

It takes only about 15 minutes, is located directly in Myeongdong, and you leave with something that you personally selected and watched being made.

Book the experience first, then build your Myeongdong shopping schedule around the appointment.

GET DIRECTIONS

Myeongdong Station → Exit 6 → approximately 287 m → LANEIGE Seoul

LANEIGE Bespoke Lip Sleeping Mask — Official English Page

LANEIGE Official Reservation Page

ESPOIR YEONNAM — CREATE YOUR OWN PERSONALIZED MAKEUP POWDER

Located near Hongdae, espoir Yeonnam is more than a cosmetics store.

The renovated flagship includes a Custom & Play Zone, where visitors can explore different textures and colors, as well as a professional makeup consultation area operated by espoir makeup artists. Espoir's official store information specifically describes the Yeonnam location as a place for customizing makeup products and receiving professional consultation.

For international travelers, one of the most interesting experiences is Seoul's official K-Beauty Makeup Class — Powder and Play program.

Participants receive a makeup touch-up from a professional makeup artist and then create a personalized makeup powder matched to their own skin tone and makeup style.

WHAT DO YOU ACTUALLY DO?

1. 1

   STEP 1 — PROFESSIONAL MAKEUP TOUCH-UP — A professional espoir makeup artist introduces Korean makeup techniques and gives participants a makeup touch-up.

The program focuses on current K-Beauty trends and Hallyu-star makeup styles.

1. 1

   STEP 2 — FIND YOUR COLOR — Instead of simply selecting a finished cosmetic product from the shelf, you explore colors that work with your own complexion and makeup style.

2. 2

   STEP 3 — POWDER AND PLAY — This is the main hands-on part of the experience.

You create your own personalized makeup powder based on your skin tone and preferred makeup style.

1. 1

   STEP 4 — TAKE HOME YOUR K-BEAUTY EXPERIENCE — The experience combines a professional makeup session with the fun of creating something personalized rather than simply buying another ready-made cosmetic.

For travelers who enjoy K-Pop, K-drama makeup or Korean beauty trends, this makes the experience much more memorable.

WHO CAN JOIN?

The program is officially open to foreign tourists visiting Seoul.

Participants may be asked to present a passport or identification to verify foreign-tourist eligibility.

ASK KOREA TIP

Do not travel to Yeonnam expecting the ₩13,000 class to be available that day.

Check the current program schedule and secure your reservation first.

The espoir Yeonnam store itself remains useful for its Custom & Play and professional makeup services, but the Seoul tourism class has its own schedule and application conditions.

LOCATION & TRANSPORTATION

espoir Yeonnam

You can reach the area using:

Line 2AREX Airport RailroadGyeongui-Jungang Line

These directions are provided by Seoul's official tourism program.

GET DIRECTIONS

Hongik University Station → Exit 3 → approximately 5-minute walk → espoir Yeonnam

WHY THIS IS GOOD FOR TRAVELERS

This experience has several advantages:

✓ Only ₩13,000 on the official program✓ Designed specifically for foreign tourists✓ English available✓ Professional makeup artist✓ Personalized cosmetic experience✓ Hongdae/Yeonnam location✓ Easy subway access

And because Yeonnam and Hongdae are already major café, shopping and youth-culture areas, you do not need to travel across Seoul just for the class.

You can build it naturally into a half-day Hongdae / Yeonnam itinerary.

ASK KOREA RECOMMENDED PLAN

MorningExplore Yeonnam-dong and Gyeongui Line Forest Park

K-Beauty Experienceespoir Yeonnam — Makeup Touch-up + Powder and Play

• Lunch / CaféYeonnam-dong
• AfternoonHongdae shopping

OptionalKorean Nail Art / Hair Salon / K-Pop Dance Experience

IMPORTANT

Program schedules, prices and availability can change.

Always confirm the current Seoul Hallyu Experience Program before visiting.

Official Seoul — espoir K-Beauty Makeup Class

BEAUTY PLAY HONGDAE — FREE K-BEAUTY ANALYSIS & BEAUTY EXPERIENCE

Not every K-Beauty experience in Seoul requires an expensive appointment.

Beauty Play Hongdae is a public K-Beauty experience space operated by the Korea Cosmetic Industry Institute with support from Korea’s Ministry of Health and Welfare.

It is designed as a place where visitors can discover Korean cosmetic brands, test products and experience beauty technology without visiting a traditional beauty salon.

One of its biggest advantages for travelers is that several beauty experiences can be tried quickly and at little or no cost, making it an easy addition to a Hongdae itinerary.

WHAT CAN YOU EXPERIENCE?

AI SKIN ANALYSIS

Visitors can use beauty-tech equipment to analyze their skin condition.

Beauty Play’s current registration page lists Skin Analysis — approximately 7 minutes as one of the professional services available to visitors.

This is useful if you want to understand your skin before buying Korean skincare products.

Rather than randomly choosing products from a shelf, the analysis can give you a better idea of what types of products may suit your skin concerns.

PERSONAL COLOR ANALYSIS

The Hongdae branch also offers a Personal Color Analysis experience.

The official Beauty Play FAQ explains that personal color is a self-guided experience, while professional services allow visitors to choose between partial makeup and skin analysis.

Seoul's official tourism guide says AI equipment can perform personal-color testing and skin diagnostics conveniently in about five minutes.

This makes it a good introduction for travelers who are curious about Korea's personal-color trend but do not necessarily want to book a long private consultation.

PARTIAL MAKEUP

You can also choose a Partial Makeup session with a beauty professional.

This is useful for visitors who want to try Korean makeup techniques or discover products that work with their complexion without booking a complete makeup class.

TRY KOREAN BEAUTY PRODUCTS

Beauty Play displays products from a wide range of Korean cosmetic brands.

Visitors can freely explore and test products, while rotating brand pop-ups can introduce newer Korean beauty companies and products.

CAN YOU ACTUALLY MAKE COSMETICS HERE?

Sometimes — but this needs an important distinction.

Beauty Play's official records show that it has hosted:

Customized Cosmetics ClassesLipstick Making ClassesPerfume Making Classes

and other beauty-related one-day programs.

However, these should not be presented as permanent daily activities.

The Beauty Play space includes a dedicated One-Day Class Zone and a Beauty Care Zone where programs including personalized cosmetics can be held by advance reservation. Actual class themes and schedules change.

ASK KOREA TIP

If your main goal is specifically to make your own cosmetic product, check Beauty Play's current One-Day Class schedule before visiting.

Do not arrive expecting a lipstick-making or customized-cosmetics class to be available every day.

HOW TO USE BEAUTY PLAY

1. 1

   STEP 1 — ARRIVE AT BEAUTY PLAY HONGDAE — Go to the Hongdae branch during beauty-experience hours.

2. 2

   STEP 2 — CHOOSE YOUR EXPERIENCE

The current registration system allows visitors to choose:

• Partial Makeup
• or
• Skin Analysis — approximately 7 minutes
• or
• Self Beauty Experience Only

Hongdae also offers the Personal Color Analysis option.

1. 1

   STEP 3 — EXPLORE K-BEAUTY PRODUCTS — After the analysis, explore the Korean cosmetics displayed throughout the space.

2. 2

   STEP 4 — CHECK FOR SPECIAL CLASSES — Ask whether a One-Day Class or customized-cosmetics program is currently running.

LOCATION & TRANSPORTATION

• Beauty Play Hongdae
• Nearest SubwaySangsu Station — Line 6
• ExitExit 1

It is also located directly in the wider Hongdae / Sangsu entertainment and shopping district, so it is easy to combine with other activities.

GET DIRECTIONS

Line 6 → Sangsu Station → Exit 1 → approximately 462 m → Beauty Play Hongdae

Beauty Play official website

Beauty Play Hongdae — Official Seoul Tourism Guide

WHY ASK KOREA RECOMMENDS IT

This is not the strongest choice if your only goal is to leave with a custom-made cosmetic. AMORE SEONGSU or LANEIGE is stronger for that.

But Beauty Play is excellent for someone who wants to:

Try K-Beauty without spending much → Analyze their skin → Discover personal color → Test Korean cosmetics → Possibly join a special cosmetics-making class if one is running.

That makes it a very useful beginner K-Beauty stop for foreign travelers.

WHICH K-BEAUTY EXPERIENCE SHOULD YOU CHOOSE?

Seoul offers several very different personalized K-Beauty experiences.

Some focus on creating a cosmetic specifically for your skin tone. Others let you customize a skincare product, receive skin analysis, or participate in a short hands-on beauty program.

Use this guide to choose the experience that best fits your trip.

EXPERIENCE

WHAT YOU EXPERIENCE

PRICE

TIME

BEST FOR

AMORE SEONGSU

Custom foundation · Custom lip · AI skin analysis · Bespoke essence

• Varies by service
• Allow 45–60+ min
• Best overall

LANEIGE MYEONGDONG

Bespoke makeup/skincare · Custom Lip Sleeping Mask

• Lip Mask ₩36,000
• Lip Mask about 15 min
• Easy Myeongdong experience

ESPOIR YEONNAM

• Makeup touch-up · Personalized powder
• ₩13,000*
• Program-based
• Best budget class

BEAUTY PLAY HONGDAE

Skin analysis · Personal color · Partial makeup · Special classes

• Many regular experiences free
• From several minutes
• Best free/low-cost option

*₩13,000 applies to the official Seoul Hallyu program checked, not every espoir service.

🥇 BEST OVERALL — AMORE SEONGSU

Choose AMORE SEONGSU if personalized cosmetics are one of the main K-Beauty experiences you want during your trip.

The current official Bespoke Lab offers HERA Custom Match for foundation and lip color plus CustomMe Bespoke Essence, which uses AI skin analysis to create a skincare solution personalized for your skin.

Recommended for:First-time K-Beauty travelers · Beauty enthusiasts · Couples/friends · Travelers who want a personalized product to take home

ASK KOREA RATING: ★★★★★

🥈 BEST FOR MYEONGDONG — LANEIGE MYEONGDONG

Choose LANEIGE MYEONGDONG if you are already planning a shopping day in Myeongdong.

Current official bespoke services include Bespoke Neo, personalized Cream Skin selected from 25 formulas, and the Bespoke Lip Sleeping Mask Swirl.

The biggest advantage is convenience: you can add a personalized K-Beauty experience without sacrificing half a day of sightseeing.

Recommended for:Myeongdong shoppers · Short trips · First-time visitors · Travelers wanting an easy personalized souvenir

ASK KOREA RATING: ★★★★★

🥉 BEST BUDGET CLASS — ESPOIR YEONNAM

Choose espoir Yeonnam when the official foreign-tourist program is available and you want something closer to an actual K-Beauty class.

You receive professional makeup guidance and participate in the personalized powder experience.

The downside is availability: this is not something you should assume is available every day.

Recommended for:Young travelers · Friends · K-Pop/K-Beauty fans · Budget travelers

ASK KOREA RATING: ★★★★☆

💰 BEST FREE / LOW-COST EXPERIENCE — BEAUTY PLAY

Choose Beauty Play if you are curious about K-Beauty but do not want to spend much money.

Skin analysis, personal-color experiences and product discovery make it a useful introduction before buying cosmetics.

Special cosmetics-making programs can also appear, but check the current One-Day Class schedule rather than assuming a making class is available.

Recommended for:Budget travelers · K-Beauty beginners · Travelers unsure which skincare products to buy

ASK KOREA RATING: ★★★★☆

ASK KOREA'S QUICK CHOICE

“I want the most impressive experience.”→ AMORE SEONGSU

“I'm already shopping in Myeongdong.”→ LANEIGE MYEONGDONG

“I want an affordable hands-on class.”→ ESPOIR YEONNAM (when scheduled)

“I don't want to spend much.”→ BEAUTY PLAY

“I want something actually personalized for my skin.”→ AMORE SEONGSU / LANEIGE

ONE IMPORTANT TRAVEL TIP

For customized makeup, don't arrive wearing a very heavy base makeup if possible.

AMORE's current official FAQ recommends visiting without base makeup for the most accurate skin-tone measurement. Cleansing products are available in store if needed.

BEFORE YOU BOOK — IMPORTANT TIPS FOR INTERNATIONAL VISITORS

Personalized K-Beauty experiences are different from ordinary cosmetics shopping.

Many services use 1:1 consultation, skin analysis or on-site product formulation, so reservations and arrival times can be stricter than at a normal beauty store.

Knowing a few things before you go can save you from losing your appointment.

BOOK FIRST WHEN POSSIBLE

For the major bespoke services, advance reservation is strongly recommended — and sometimes required.

LANEIGE SEOUL

LANEIGE's Bespoke Neo and Lip Sleeping Mask Swirl services are booked 100% through the official LANEIGE website.

12:00 AM KST on the 15th of each month.

For example:

October appointments → Reservations open September 15 at 00:00 KST.

Popular dates can fill quickly.

AMORE SEONGSU

For personalized foundation, lip and other bespoke services, reserve through the official bespoke booking system whenever possible.

ESPOIR YEONNAM

The ₩13,000 foreign-tourist program described earlier is a scheduled Seoul tourism program, not a permanent walk-in class.

Check the program calendar before planning your trip.

BEAUTY PLAY HONGDAE

Beauty Play works differently.

Regular beauty experiences do not require advance reservations.

Simply visit and register on-site as a walk-in. Special One-Day Classes have their own application system.

DON'T BE LATE

This is especially important for personalized services.

For the LANEIGE Lip Sleeping Mask Swirl experience, arriving more than 5 minutes late may result in automatic cancellation.

For LANEIGE Bespoke Neo, the current official instructions state that arriving more than 10 minutes late may result in cancellation.

ASK KOREA TIP

Arrive 10–15 minutes early.

Do not schedule a beauty appointment immediately after arriving from the airport or after an attraction on the opposite side of Seoul.

Seoul traffic and subway transfers can take longer than expected.

WEAR MINIMAL BASE MAKEUP FOR SKIN-TONE ANALYSIS

If your experience includes foundation matching or skin-tone measurement, heavy makeup can interfere with accurate analysis.

LANEIGE specifically recommends arriving after applying:

Skincare + Sunscreen

while keeping makeup to a minimum for more accurate skin-tone measurement.

So if you are booking a personalized foundation experience, it may be better to schedule it earlier in the day before applying heavy makeup.

TELL THEM ABOUT SENSITIVE SKIN

If your skin is sensitive or you have known allergies, tell the consultant before any product is applied or formulated.

Useful phrase:

• “I have sensitive skin.”
• You can also say:
• “Can I check the ingredients first?”

For personalized skincare, don't assume that “customized” automatically means suitable for every allergy or medical skin condition.

BRING YOUR PASSPORT WHEN REQUIRED

Some Seoul tourism programs are specifically designed for international visitors.

If a program states that foreign-tourist eligibility must be verified, bring your passport or other accepted identification.

For ordinary flagship-store appointments, follow the identification requirements shown on the booking confirmation.

CHECK YOUR EMAIL

When booking online, use an email address you can access while traveling.

LANEIGE's current reservation system uses your name and email for reservation verification and management.

After booking:

Take a screenshot of the confirmation.

Save:

✓ Venue name✓ Date✓ Appointment time✓ Address✓ Reservation number

This is especially useful if your mobile data connection is poor when you arrive.

CHECK CANCELLATION RULES

If your plans change, cancel or modify your reservation rather than simply not showing up.

LANEIGE asks customers to cancel or change reservations at least one day before the appointment.

Repeated no-shows can result in future reservation restrictions.

DON'T ASSUME EVERY EXPERIENCE IS AVAILABLE EVERY DAY

This is probably the most important rule in this guide.

There are three different types of K-Beauty experiences:

PERMANENT / REGULAR BESPOKE SERVICE

Examples:

AMORE SEONGSULANEIGE SEOUL

These have established bespoke services, although reservation availability can still change.

SCHEDULED TOURISM PROGRAM

Example:

espoir Yeonnam — Powder and Play

Available only on selected program dates.

ROTATING / SPECIAL CLASS

Example:

Beauty Play One-Day Classes

The subject can change between cosmetics, makeup and other beauty experiences.

Therefore:

Never travel across Seoul solely for a special class without checking the current schedule first.

CUSTOMIZED PRODUCTS MAY BE DIFFERENT FROM NORMAL RETAIL PRODUCTS

A personalized product is prepared specifically for your selected shade, formula or combination.

Because of this, exchange or return conditions may differ from ordinary cosmetics.

Ask before payment if this matters to you.

Useful phrase:

“Can customized products be exchanged or returned?”

HOW MUCH TIME SHOULD YOU LEAVE?

Don't plan only around the advertised treatment time.

Allow time for:

Finding the store → Check-in → Consultation → Analysis → Product creation → Payment → Photos → Shopping

For example, LANEIGE's Lip Sleeping Mask Swirl itself takes approximately 15 minutes, while Bespoke Neo is a 30-minute 1:1 consultation.

For a major flagship such as AMORE SEONGSU, leave additional time to explore the store.

ASK KOREA TRAVEL CHECKLIST

Before leaving your hotel:

□ Reservation confirmed□ Correct branch checked□ Address saved□ Subway station and exit saved□ Appointment time checked□ Passport if required□ Minimal makeup if receiving skin-tone analysis□ Skin allergies/sensitivities noted□ Arrive 10–15 minutes early

ONE MORE IMPORTANT TIP

Check the branch name carefully.

A beauty brand may operate several Seoul locations, but the bespoke service may only be offered at one specific branch.

Don't simply search the brand name and go to the nearest store.

Always use the exact address shown on your reservation confirmation.

PLAN YOUR K-BEAUTY DAY IN SEOUL

You do not need to travel across the entire city to enjoy a great K-Beauty experience.

The easiest way is to choose one neighborhood, book your main personalized beauty experience first, and then combine it with shopping, cafés and other nearby activities.

Here are three easy K-Beauty routes for international visitors.

OPTION 1 — SEONGSU K-BEAUTY DAY

START — SEONGSU STATION

Take Seoul Subway Line 2 to:

Seongsu Station → Exit 2

AMORE SEONGSU

Approximately 264 m from Seongsu Station according to Seoul's official tourism information.

Choose your booked experience:

• HERA Custom Match Foundation
• or
• HERA Custom Match Lip
• or
• CustomMe Bespoke Essence

EXPLORE AMORE SEONGSU

After your appointment, allow time to explore the flagship and discover Korean skincare, makeup and beauty products.

SEONGSU CAFÉS & POP-UPS

Continue into the surrounding Seongsu neighborhood.

Seongsu is one of Seoul's strongest areas for:

Fashion pop-upsBeauty flagshipsLifestyle storesCafésKorean designer brands

RECOMMENDED TIME

Half day: approximately 3–5 hours

ASK KOREA PICK

★★★★★

Best overall K-Beauty route in this guide.

OPTION 2 — MYEONGDONG K-BEAUTY & SHOPPING DAY

LANEIGE SEOUL

Book your personalized experience first.

For example:

Bespoke Lip Sleeping Mask Swirl

Choose two scents from 10 options and have your personalized Lip Sleeping Mask prepared on the spot.

Current official price:

• ₩36,000 / 20g
• Experience time:
• Approximately 15 minutes

Advance reservation is required.

K-BEAUTY SHOPPING

After your appointment, explore Myeongdong's large concentration of Korean cosmetics stores and flagship shops.

This is a good time to use what you learned during your personalized beauty experience when choosing other products.

OPTIONAL — BEAUTY PLAY / BEAUTY EXPERIENCE

If a suitable current program is available, add a Beauty Play experience or another nearby beauty activity.

CONTINUE SHOPPING OR DINNER IN MYEONGDONG

Because everything is concentrated in one district, this route requires very little transportation.

RECOMMENDED TIME

Half day: approximately 3–5 hours

ASK KOREA PICK

★★★★★

Best choice for travelers who want beauty + shopping with minimal travel time.

OPTION 3 — HONGDAE & YEONNAM K-BEAUTY DAY

ESPOIR YEONNAM

When the official program is scheduled:

• Professional Makeup Touch-up
• Powder and Play

Create a personalized makeup powder based on your skin tone and style.

Published Seoul tourism program price:

₩13,000

Important: This is a scheduled tourism program, not an everyday walk-in class. Check availability before planning your day.

YEONNAM-DONG

Explore cafés, small shops and the neighborhood around the Gyeongui Line Forest Park.

HONGDAE

Continue into Hongdae for:

• Fashion
• K-Beauty shopping
• K-Pop stores
• Street culture
• Cafés

OPTIONAL K-BEAUTY EXPERIENCE

You can also combine the area with an existing Seoul experience such as:

• Korean Nail Art
• Korean Hair Salon & Perm

or another booked beauty activity.

RECOMMENDED TIME

Half day to full day

ASK KOREA PICK

★★★★☆

Best for travelers who want K-Beauty combined with Hongdae culture.

GET DIRECTIONS

AMORE SEONGSU

Walk:Approximately 264 m

LANEIGE SEOUL — BESPOKE LIP SLEEPING MASK

Walk:Approximately 287 m

ESPOIR YEONNAM

Walk:Approximately 5 minutes

BEAUTY PLAY HONGDAE

Walk:Approximately 462 m

OFFICIAL RESOURCES

For reservations and the latest program information, always use the official source before visiting.

• AMORE Bespoke Lab — Stores & Reservations
• LANEIGE Bespoke Lip Sleeping Mask
• Seoul Tourism — espoir K-Beauty Program
• Beauty Play Official Website

FINAL TIP

The best K-Beauty experience is not necessarily the one with the most products.

Choose an experience where you can learn something about your own skin, color or beauty preferences — and leave Seoul with something personally created for you.

For the strongest overall experience:

ASK KOREA PICK → AMORE SEONGSU

For the easiest experience during a shopping day:

ASK KOREA PICK → LANEIGE MYEONGDONG

For an affordable hands-on program:

ASK KOREA PICK → ESPOIR YEONNAM

For a free or low-cost introduction to Korean beauty:

ASK KOREA PICK → BEAUTY PLAY

CHECK BEFORE YOU GO